After extensive conducted research and feedback from partners and customers, Dell are streamlining their client brand portfolio.
As a leader in the PC industry with a 40-year history of dedication to modernization and innovation, Dell are introducing a new naming framework that reflects their commitment to you and your customers. This update emphasises their ongoing promise to build solutions that make technology more accessible and intuitive.
A COMPLETELY REDESIGNED PORTFOLIO FOR THE MODERN EMPLOYEE
Within the product lines of Dell, Dell Pro, and Dell Pro Max there will be consistent product tiers. This will make it easier for yourself to select the right products for your customers' needs.
WHAT THIS MEANS FOR YOU AND YOUR CUSTOMERS:
- Simpler and clearer product differentiation for a consistent delineation, making it easier to identify and find the right devices.
- Clearer understanding within a particular product line.
- Easier to learn the portfolio and transact online for an enhanced shopping experience driving better results.
- Unified approach across client PCs, displays, peripherals and services.
Here’s what they’re launching:
As the industry shifts to embrace the newest technologies including AI, Dell is launching their new portfolio of client PCs, workstations, monitors and accessories to help organisations be successful.
* Dates may vary by region and country
Until August we will be transitioning into the new naming framework as we deplete our current stock and start stocking the new products as they're released throughout the year. We've got you covered no matter what, whether you search for Dell Latitude or Dell Pro and still find the right products you're looking for!
Anymore questions about the changes to the Dell Client Portfolio? Contact the team today at Liam.gibbs@tdsynnex.com or James.baulch@tdsynnex.com.
