TD SYNNEX was named Distributor of the Year at the CRN Channel Awards 2024 for an unprecedented fourth time in succession. The company was also given a Highly Commended award in the Cloud Distributor of the Year category.
► Every co-worker in the business has contributed to the incredible achievement
► Recognises consistent performance and delivery of innovative tools and programmes
For the fourth time TD SYNNEX has been recognised by CRN for its consistent high levels of customer service and its innovation in delivering tools, programmes and enablement initiatives that make it easier for partners to do business and meet their end customers’ needs. This year’s Distributor of the Year entry highlighted the success of a number of these programmes, such as Destination AI and Practice Builder, as well as emphasising TD SYNNEX’s continued and unflinching commitment to the development and wellbeing of its co-workers, and to DE&I and sustainability.
David Watts, senior vice president and managing director, UK and Ireland, TD SYNNEX, said: ‘To win this top industry award for four years in a row is a truly incredible achievement and everyone in the TD SYNNEX UK and Ireland team has contributed to our success.
‘Without their diligence, dedication, and the incredible support they give to each other and to our partners, we could not deliver the consistent, reliable and high quality service that continues to see TD SYNNEX being recognised as the best distributor and solutions aggregator in the channel – one that sets the benchmark for what it means to be a truly progressive business. Every single one of our co-workers can be proud of this achievement and I want to both congratulate and thank them all.’
Simon Bennett, managing director, Advanced Solutions UK and Ireland, added: 'I am extremely proud that we received a Highly Commended award for the Cloud Distributor of the Year category, just a few weeks after TD SYNNEX was named the Cloud and Software Distributor of the Year in the PCR Awards. This latest recognition underlines the strength and consistency of our cloud business and with all three major hyperscalers and a world-class aggregation platform, we have all the tools and capabilities to help partners maximise all their cloud opportunities.’
He pointed to the recent significant customer-centric updates made to the company’s StreamOne® cloud platform as an example of the continuous investment TD SYNNEX is making to further develop its capability to support cloud partners.
Can TD SYNNEX win again next year and make it five in a row? ‘We will certainly be trying,’ said David Watts. ‘In everything we do and every interaction between our partners and our co-workers, we will be doing our best to meet our partners’ needs and make as it as easy as possible for them to navigate complex changes in technologies and markets and drive growth in their business.’
