The easier a vendor makes it for partners to deliver customer satisfaction, the better, and the latest updates to Dell Technologies’ partner programme will make it even more attractive to do business in 2026. As a leading distributor for the vendor in the UK and Ireland, it will also make it easier for TD SYNNEX to support Dell partners.
► Reintroduces Titanium incentives and expands VxRail transition
► Modernises and streamlines the partner experience
The changes simplify, standardise, and automate processes and in the year ahead, Dell and TD SYNNEX will be focusing strongly on growing core business and expanding into new markets and strengthening collaboration.
Commenting on the changes, Denise Millard, chief partner officer, Dell Technologies, said: ‘Our mission is clear: to empower our partners to navigate the evolving landscape, lead customers through critical transformations, and capitalise on growth opportunities. We are committed to our omni-channel approach, and these updates will help us go further and faster with our partner ecosystem.’
Updates include the reintroduction of Titanium incentives, helping to sharpen partners’ competitive edge. Titanium partners will also be eligible for new business incentives and competitive swap rebates on storage, and client and storage growth programmes.
Partners are also being given more incentives to transition customers from VxRail to disaggregated infrastructures that make use of Dell Private Cloud. These include rebates, training, access to migration services, and trade-in or try-and-buy programmes.
New AI-driven automated processes are designed to streamline quoting and purchasing and this summer, Dell plans to unveil a new, integrated partner experience that will bring together tools and processes for more seamless, intelligent interactions. This will be launched at the Dell Technologies World event in May.
Dell partners can work with TD SYNNEX to maximise their sales and benefit from comprehensive business development support, access to technical expertise, and unrivalled product information and availability.
Inspired by:
- Dell Technologies eyes fresh market opportunities with 2026 partner program – Channel Pro
- Dell makes annual updates to partner program – Channel Insider
