In an opinion piece published on TechRadarPro, Cyrus Vantoch-Wood, founder of investment house, Insurgent, asserts that making sustainability an integral part of the value proposition is essential and that this will become more important. While Insurgent is looking for new sustainable ideas and innovations to back, the logic also resonates for channel partners.
► Partners that make sustainability central will have a competitive advantage
► Bold commitments will be rewarded
In the article, Vantoch-Wood states: ‘If a customer is given the choice between two services, one with little to no tangible sustainability efforts, and one with a dashboard that actively offers tools that measure, manage and lower their [carbon] footprint automatically, they will choose the latter. That is the case the majority of the time today and will become overwhelmingly so in the years ahead.’
His central point is that customers are already looking for solutions that deliver real benefits with respect to sustainability. Supplies with sustainable options that are tangible, measurable, and visible will have a competitive advantage.
But what does that mean for partners? At the most simplistic level, providing solutions that are energy-efficient, sustainable, and recyclable. All of this is already possible – many of our vendor partners offer systems that at least partially tick the first two boxes. There are also remanufactured and refurbished options, and TD SYNNEX can provide circular IT services, including trade-in and verified recycling on legacy hardware. At a higher level, it could mean offering solutions and services that will help end-user customers to reduce the carbon impact of their IT and their business.
Additionally, it will make sense for partner businesses to drive their own carbon consumption downwards by reducing greenhouse gas (GHG) emissions. By taking clear and decisive action, you can achieve effective results in a relatively short space of time. TD SYNNEX has experience in this area, as we demonstrated when we achieved our SBTi-approved reduction target five years ahead of schedule.
Sustainability is no longer a “nice to have” - it’s becoming a decisive factor in customer choice and long-term competitiveness. As Cyrus Vantoch-Wood highlights, organisations that embed sustainability into their strategy will be rewarded, while those that hesitate risk being left behind.
For partners, this means going beyond compliance and making sustainability measurable, visible and impactful. The question isn’t if sustainability should be part of your value proposition – it's how quickly you can make it happen.
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