Your customers are asking about AI. Destination AI gives you the answers - and the deals.
Every reseller is hearing the same conversation: "We want to do something with AI, but we don't know where to start." That hesitation is your opportunity.
TD SYNNEX's Destination AI programme, powered by HPE’s enterprise AI portfolio, is a proven, end-to-end programme designed to help you turn early AI conversations into real, repeatable revenue – faster, with less risk and more margin.
Why this matters right now
AI is no longer a future initiative. It's a budget line item.
Customers are actively making decisions about:
- AI-ready infrastructure
- Data security and compliance
- Cloud, hybrid and on-prem deployment models
The Partners who can simplify the conversation and lead with confidence are the Partners who win the workload.
Destination AI is built to make sure that Partner is YOU.
One framework. Four stages.
Total deal coverage.
Destination AI supports the full reseller journey – not just the pitch, but the close and what comes after.
- Awareness. Spark the right AI conversations and position yourself as a guide
- Enablement. Equip your team with the knowledge, tools and credibility to sell AI with confidence.
- Sales support. Convert interest into qualified, solution-led opportunities.
- Post-sales support. Keep customers successful and ready for the next phase.
The result? AI stops being a buzzword in the deck and starts delivering measurable business outcomes – powered by HPE Compute Gen12, Private Cloud AI, Aruba Networking, Alletra Storage and GreenLake.
Your secret weapon: the AI Game Plan workshop
Your competitive edge. This is where AI conversations turn into funded projects.
Delivered through TD SYNNEX Cloud Labs, the AI Game Plan workshop is a structured, consensus-driven engagement that moves customers from “interested” to “invested”.
In one focused session, you’ll guide customers through three moves:
- Discovery. Uncover AI opportunities tied directly to business priorities.
- Scoring and prioritisation. Rank opportunities by impact, complexity and readiness, with all stakeholders bought in.
- Recommendation and roadmap. Deliver a tailored report with clear next steps.
Why resellers love it: No more stalled deals. No internal deadlock. Customers align on priorities – and you walk away with a qualified pipeline.
The 10 questions that unlock every AI deal
Use these questions to lead with authority and position yourself as a trusted advisor:
- What business problem is AI actually solving?
- Is the data ready and accessible?
- What are the security and compliance requirements?
- Can the infrastructure scale?
- How will AI integrate with existing systems?
- Where are the skills gaps?
- What's the ROI expectation?
- How will governance and ethical AI be managed?
- Cloud, hybrid or on-premises?
- Who supports it long-term?
Every answer naturally leads into an HPE-led AI infrastructure conversation.
From Game Plan to deployment with HPE Private Cloud AI
Once the plan is defined, HPE Private Cloud AI (PCAI) is where the deal lands.
Co-engineered by HPE and NVIDIA, PCAI is a turnkey, enterprise-grade AI platform delivered via HPE GreenLake - compute, storage, networking and software, fully integrated.
For your customers, that means:
- Faster time from planning to execution
- A secure, private AI environment to run AI workloads
- Confident scaling as demand grows
- Full control of data and infrastructure
No bespoke builds. No integration headaches.
One platform. One quote. One clean deal.
Built on proven HPE technology
Compute – ProLiant Gen12 & PCAI
Powered by Intel® Xeon® 6 processors, Gen12 delivers industry-leading performance, security and energy efficiency — the ideal foundation for demanding AI workloads.
HPE Aruba Networking
AI-powered network management through Aruba Networking Central - proactive optimisation, automated problem resolution, zero-trust security and dynamic segmentation across wired, wireless and IoT.
HPE Alletra Storage B10000
Mission-critical, scale-out storage that unifies block and file, guarantees 100% data availability, and brings AI-driven operations on-prem via GreenLake - with built-in ransomware protection and AWS Outposts integration for hybrid customers.
Vertical-ready AI through a growing ISV ecosystem
Destination AI goes beyond infrastructure. ISV ecosystem delivers outcome-led solutions across:
- Retail - customer analytics, demand forecasting
- Healthcare - diagnostics, patient data insights
- Manufacturing - predictive maintenance, quality control
- Public sector & education - security, monitoring, operational intelligence
That means you can walk into any vertical with a credible, enterprise-ready, outcome-led AI story.
Your next move
- Book an AI Game Plan workshop with a target customer – the fastest route to a qualified AI opportunity
- Engage your TD SYNNEX HPE specialist to align Destination AI to your top accounts
- Get enabled on Private Cloud AI, Compute Gen12, Aruba Networking and Alletra B10000 - the four pillars of every AI deal.
The AI conversation is happening - with or without you. Destination AI makes sure it happens with you, and ends with a signed order.
Destination AI
Destination AI from TD SYNNEX is our comprehensive end-to-end programme designed to help you and your customers get ahead of the AI curve.
