Introducing the HP Premium AI range, featuring EliteBook X and EliteBook Ultra.
Whether you're leading meetings, creating content, analysing data or managing a busy schedule. Think of the HP Premium AI range as your secret weapon, designed to support the demands of modern work, help you cut through complexity, tackle everyday challenges and make every working day a little more heroic.
EliteBook X – Always ready when work strikes
Fast. Light. Unstoppable.
The EliteBook X range is built for professionals who are constantly on the move.
With ultra-light designs, up to 14-inch displays and configurations offering up to 2TB storage, it has the strength to handle demanding workloads wherever they appear.
But the real power lies beneath the surface.
With advanced AI performance and dedicated NPUs it doesn’t just keep up - it works smarter in the background, unlocking faster, more efficient ways of working.
- Meetings run smoother
- Workflows move faster
- Ideas come together quicker
This is the perfect sidekick for consultants, hybrid professionals and managers who need performance that’s always ready for action.
EliteBook Ultra – The sharper sidekick that always has your back
This is where things level up.
The EliteBook Ultra range is built for those who don’t just work – they lead.
Powered by next-generation processors with NPUs delivering up to 48 TOPS, paired with high-resolution 14-inch displays and up to 2TB storage, it combines performance, precision, and AI intelligence in one sleek, ultra-light design.
But its real advantage?
It removes the friction that slows everything down.
With AI-powered tools, enhanced video collaboration, and task automation, it helps users:
- Cut through repetitive work
- Communicate with clarity
- Stay focused on what actually matters
Whether it’s creating content faster, elevating virtual presence, or simplifying daily workflows, it ensures every move is sharper, faster, and more effective.
This makes EliteBook Ultra the ultimate ally for executives and senior decision-makers who needs to focus on what’s important – while their sidekick takes care of the rest.
Two types of power. One complete hero lineup.
ZBook remains the sidekick for maximum performance - built to dominate complex workloads, power through demanding applications, and deliver workstation-level capability anywhere.
The Premium AI range brings a different kind of strength: devices designed to transform everyday productivity through AI.
- Automating routine tasks
- Streamlining workflows
- Enhancing collaboration
- Freeing up time for more meaningful work
Together they don’t compete - they complete the story.
HP now delivers a portfolio built to equip every role and conquer every challenge.
Step into the next chapter and discover the new sidekicks joining the mission. Explore the HP Premium AI range.
