The UK&I marketing team has been named Best Marketing Team of the Year at 2026 CRN Sales and Marketing Awards (SMAs), recognising its innovative campaigns and events, outstanding partner engagement and measurable business results.
► Record-breaking partner ecosystem engagement
► Team successfully staged its biggest-ever AI-focused event
The CRN judging panel recognised the marketing team’s ability to simplify complex technology topics and help partners understand and adopt innovations such as AI and hybrid cloud solutions. Judges also highlighted the team’s strong achievements in delivering campaigns and events that generated exceptional engagement across the partner ecosystem.
Among those achievements as the highly successful Destination AI event, which attracted a record number of attendees and demonstrated the growing appetite for practical guidance on AI opportunities. This event also delivered unprecedented ecosystem engagement, underlining the team’s ability to deliver value at scale for partners, vendors and suppliers.
The Destination AI event formed part of a wider flagship Destination AI campaign, which was also shortlisted for Best Partner Event and Best Marketing Campaign at the SMAs. Building on that momentum, two further AI-focused Explore events – one in London and one in Manchester– are planned for later this year.
The TD SYNNEX UK and Ireland marketing team works closely with vendor and supplier partners to develop campaigns that help partners navigate emerging technologies, engage customers and drive positive business outcomes.
