News In Brief

TD SYNNEX has been named on the shortlist for this year’s Technology Reseller Awards in the SaaS/Software Distributor of the Year category, reconfirming its status as a leading player in supporting partners in maximising their software licencing sales and renewals. Through our StreamOne cloud platform and Software Stores, we make it simple for partners to manage customers and optimise opportunities. The awards are decided partner votes with the results due to be announced shortly at a special awards ceremony event in central London.

NAS storage specialist SYNOLOGY has announced the RS6426xs+, a replacement for the RS4021xs+. This powerful 16-bay device Xeon-based device comes with 16GB DDR4 RDIMM and is upgradeable to a massive 96GB – and maximum expandable bays have increased to 64 from 40. It also has two built-in 10GbE and one 1GbE RJ-45 ports.

Also new is the FS200T, replacing the popular DS620slim. Part of the six-bay 2.5 inch Plus series, the new device now comes with 4GB RAM – up from 2GB – and is upgradeable to 8GB. There is also a built- in 2.5GbE port.

TD SYNNEX won the title of Best Marketing Team of the Year at the 2026 CRN Sales and Marketing Awards, having also been shortlisted for Best Marketing Campaign and for Best Partner Event in recognition of the Destination AI event that ran in October and attracted a record number of attendees. The company is also in contention for two of the GTIA’s UK Spotlight Awards for 2026 – for Innovative Distributor and for Advancing Diversity in Technology Leadership. These will be announced at an event in Manchester in July.

Carla Vockins has joined the TD SYNNEX team as Peripherals business development manager. With more than 15 years of experience in distribution, Carla is supporting Partners on quotations, special bids, vendor programmes and every other aspect of business. With the Windows refresh wave still on-going, demand for add-on and accessory products remains strong and the team is always ready to help you maximise your potential with leading peripherals brands.

TD SYNNEX has been named Global Distributor of the Year by Qlik, the leading provider of AI-driven data integration and analytics solutions. The award reflects how TD SYNNEX and Qlik are working together effectively, combining our expertise in data analytics and AI to help partners solve real challenges and accelerate customer AI adoption. Qlik’s cloud analytics solution make use of advanced AI and ML to provide secure and effective ways to bring data together and enable organisations to driver more value and make faster, more informed decisions.

Following the announcement by memory producer Micron Technology that it was discontinuing the Crucial consumer brand, TD SYNNEX is now running down the last stocks of these products, which have been especially popular with gamers and enthusiasts. Various modules are available, and it’s a good opportunity to stock-up on memory products while you can. Further details are available on InTouch or from the Global Computing Components (GCC) team.

The grow of the TD SYNNEX UK services team has continued with Daniel Oram joining as business development manager. He is working with partners to identify and address opportunities for our services portfolio, which includes configuration, imaging, and integration, inventory and supply chain management, and own-label delivery. We also provide a joiners/movers/leavers (JML) service that provides smooth onboarding, covering mobile device management and security, and a Net Zero Carbon consulting service through which we’ll evaluate an organisation’s readiness to embark on its net zero journey.

The TD SYNNEX Global Computing Components ranks have been expanded with the addition of Ashley Gibbons, who has joined in the new role of business manager. Responsible for memory and SSD vendors across the UK and Ireland, Ashley is working closely with sales teams to drive growth and further expand opportunities for partners. Having spent more than 20 years working in distribution, he brings extensive experience, strong vendor knowledge, and well-established relationships to the team.

Partners can claim up to 85% off Cisco firewall appliances when they swap out a competitive product under the vendor’s Targeted Competitive ‘Firestarter’ Promotion. Once the opportunity has been identified, partners will need to register it on the revived Cisco Firestarter portal. Generous discounts are also available on applicable Cisco services. The promotional offer is applied to the partner purchasing price and while some variations apply, it’s available on all Cisco firewall solutions. But please check with the TD SYNNEX Cisco team for full details.

The worldwide server market generated a record $125.3 billion revenues in Q4 2025, said IDC, due to as strong AI investment. Revenues were 52.4% higher than in Q424. The influence of AI showed in the balance between x86 and non-X86 growth - 16.9% and 146.4% respectively. Sales of servers with an embedded GPU grew 59.1%. For the full the year total sales were a phenomenal £444 billion. IDC said that hyperscalers and cloud service providers continued to lead demand while the ‘traditional’ on-premises segment remained cautious.

The TD SYNNEX Channel Academy has created a focused learning pathway designed to equip Partners with the core competencies needed to position, deploy, and support Windows 11 Pro solutions. The Windows 11 Pro Accreditation 2026 programme builds knowledge across modern device capabilities, security enhancements, and productivity features, while also providing practical guidance on customer conversations, technical configuration, and post-deployment best practices. Learners will receive a Credly badge upon this course completion. Look out for further new Microsoft courses over the coming months.

TD SYNNEX Maverick has formed a European-wide alliance with Zebrix, the specialist provider of control and signage systems for audiovisual networks. The vendor’s Signage solution is used for centralised management and distribution of content across large-scale display networks. Zebrix also has software for proactive monitoring and management of collaboration spaces, audiovisual, IT, and IoT equipment. Get in touch with the Maverick team for more information.

TD SYNNEX has formed a global alliance with Dialpad, the leading AI-powered business communications and agentic platform. Dialpad’s unified communications (UCaaS), contact centre (CCaaS), and agentic AI solutions have been purpose-built to simplify how organisations connect, collaborate, and serve customers. They can be used to help organisations automate repetitive tasks, enhance live interactions with real-time intelligence, and improve performance through AI-driven insights.

TD SYNNEX Maverick is now offering the full portfolio of industry-leading audiovisual brands from Legrand | AV, including Chief, C2G, Da-Lite, Middle Atlantic, Luxul, and Vaddio, in the UK and Ireland. TD SYNNEX and the specialist audiovisual solutions vendor have extended their existing agreement in North America to Europe and integrators can now access the complete range of Legrand | AV’s solutions through TD SYNNEX.

TD SYNNEX has appointed a new head to cover Addon Networks sales. Tony Way has joined as an internal sales specialist and brings around 30 years of experience working in vendor and channel companies to the role. Addon Networks’ optical transceivers deliver fast, scalable, highdensity, and energy efficient connectivity for demanding AI/ML workloads in modern data centres and GPUdriven environments. density, and energy efficient connectivity driven environments.

At the IBM Partner Plus awards, TD SYNNEX UK was recognised for its work in supporting partners on new software licencing through its platforms and personalised service. The vendor presented Jared Carey, senior director, IBM and Red Hat UK, TD SYNNEX, with the Excellence in New Software Licencing 2025 award at the recent IBM Distributor Leadership Exchange event.

For the fifth consecutive year, TD SYNNEX has been named one of the World’s Most Admired Companies by FORTUNE. ‘This recognition reflects the dedication of our 23,000 co-workers who show every day what it means to put partners first,’ said Patrick Zammit, CEO of TD SYNNEX. ‘Their expertise and commitment keep TD SYNNEX at the forefront of a fast‑moving industry and fuel the trusted relationships that drive shared success.’

IDC said that smartphone shipments worldwide increased 2.3% year-over-year (YoY) in Q4 2025 to 336.3 million units. Despite a shortage of memory components, sales were sustained by growth in premium devices and foldables, and a pull-forward in demand as consumers anticipated upcoming price hikes. The total number of smartphones shipped reached 1.26 billion units in 2025 overall. Apple and Samsung saw the highest growth rates amongst the Top 5 at 6.3% and 7.9%. The two leaders claimed market shares of 23.6% and 15.7%, respectively.

TD SYNNEX has appointed a dedicated business development manager for circular IT services, which covers the increasingly popular trade-in, disposal, recycling, and refurbishment offerings. Jake Townsend has a background in environmental and compliance roles and is working with partners to help them unlock value from customers’ end-of-life IT assets while ensuring they meet the highest standards with respect to reuse and recycling.

With the global memory shortage beginning to bite and impact prices of all technologies that make use of DRAMs, TD SYNNEX Global Computing Components (GCC) has added to its team of business managers to offer more support for partners seeing out the best options. Gary Warner has joined the team having spent more than a decade in category management, so he brings plenty of experience to the role at a time when many partners need additional help sourcing products at a competitive price.

Within two years, analyst firm Gartner expects 60% of channel companies to be making use of agentic AI to create more personalised interactions and ‘hyperpersonalised experiences. But it warns that strong governance will be needed and personalise customer journeys will need to be tracked week by week. The analyst also predicts that as soon as next year (2027), half of firms’ influencer marketing budgets will be dedicated to verifying content and creator authenticity, performing checks on content provenance and anti-deepfake measures.

While Meta has announced the discontinuation of commercial Meta Quest SKUs from 20 February 2026, the TD SYNNEX team is ready to assist any partners that have active customers on any commercial or technical questions. Please contact dan.melly@tdsynnex.com for further information.

A new training course that shows your partners how to make the best use of Google’s Gemini AI assistant on Android platforms is now available on the TD SYNNEX Channel Academy. The content explains how Gemini can be used to amplify team productivity, make faster decisions, and apply AI workflows to address real SMB challenges. It also shows how you can access Google expertise on demand and provides use cases. Log into the TD SYNNEX Channel Academy using your InTouch log-in details.