TD SYNNEX Newsflash

Q&A – How does TD SYNNEX support Object First & Veeam partners for growth?

IT Infrastructure Promoted
By TD SYNNEX Newsflash 14th June 2026

As an authorised distributor for both Veeam and Object First, TD SYNNEX enables Partners to confidently position immutable backup storage as a natural extension of Veeam. This close alignment simplifies the sales conversation, strengthens credibility, and helps Partners deliver ransomware-resilient data protection solutions with confidence.

How do TD SYNNEX's Object First and Veeam specialists collaborate?

Object First and Veeam operate as a single, aligned team within TD SYNNEX. By unifying goals, expertise and resources, we deliver a seamless Partner experience that removes complexity.

For Partners, this close-knit collaboration ensures consistent communication, shared strategies, and coordinated support, helping you win larger deals faster.

What value does TD SYNNEX add?

Specialist expertise and end-to-end support

TD SYNNEX removes friction across the Partner journey by offering support at every stage. Our specialists can support with:

  • Pre-sales design and validation
  • Technical demos and proof-of-concepts
  • Commercial support, logistics and financing
  • Partner enablement and marketing activation

This helps shorten sales cycles, reduce internal strain and increase win rates.

Enablement and education

We keep Partners ahead of the market with up-to-date training, vendor insights and promotions from Object First. Enablement is delivered through virtual or on-site sessions, ensuring your teams stay confident, current and competitive.

A strong Object First partnership

As a distributor, TD SYNNEX provides Partners with direct access and visibility into Object First. Our close relationship ensures you can build stronger vendor alignment while accelerating your own go-to-market success.

You can watch our Object First three-part video series - covering demo, sales and technical perspectives.

View videos

What are the TD SYNNEX Demo Labs?

TD SYNNEX’s Business Solutions Centre hosts a dedicated demo facility and testing environment for Object First Ootbi appliances.

Partners can:

  • Run hands-on demonstrations
  • Test Veeam-integrated, ransomware-proof storage
  • Build and validate proof-of-concepts (PoCs) before customer deployment

This practical approach brings Object First to life, builds customer confidence and helps convert interest into revenue faster.

Find out more on our Object First and Veeam partnership on Trusted Advisor. Here, you can arrange a hands-on demonstration, test the out-of-the-box immutability, or set up a PoC for your customers.

Learn more

What are the opportunities with Object First and Veeam?

Object First is a natural cross sell and upsell to Veeam, adding hardware and immutability to existing backup conversations. TD SYNNEX helps Partners maximise this opportunity by aligning Veeam licensing, Object First appliances and value-added services into a single, compelling data resilience proposition.

The result: higher deal values, improved attach rates and stronger differentiation.

How does TD SYNNEX help partners scale?

TD SYNNEX helps Partners scale with confidence by providing:

  • Proven architectures
  • Expert technical guidance
  • Flexible commercial models
  • Access to professional services

This reduces both technical and financial risk, allowing Partners to grow their Veeam and Object First practices sustainably.

Visit our dedicated Trusted Advisor Page to discover more about our Object First offering & get in contact today!

Get in contact


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Q&A – How does TD SYNNEX support Object First & Veeam partners for growth?

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