TD SYNNEX has invested in a dedicated UK Microsoft Alliance Growth team to support Microsoft CSP Partners accelerate their practices. The team will focus on mid-market and SMB Partners with strong growth ambition and potential, providing enhanced business development, training, and technical support to help drive success with Microsoft 365, Azure, and security solutions.
► Aligns with the vendor’s own strategy builds on TD SYNNEX’s existing Microsoft CSP programme
► Supports Partner efforts to drive customer satisfaction and retention
Darren Dixon, business unit director – business applications, Advanced Solutions, UK and Ireland, TD SYNNEX, said: ‘As small and medium-sized businesses continue their transformation and migrate more of their workloads to the cloud, there is a huge opportunity for UK Partners to grow their Microsoft CSP business. Our investment in the Alliance Growth team will help Partners that have a genuine desire to accelerate their plans and support them in taking their business to the next level by providing tailored sales and technical support in their chosen area of focus.’
Partners will have access to a dedicated team, including a business development manager, customer success manager, and technical pre‑sales consultant. The team will work closely with Partners to understand their goals and capabilities, creating a bespoke development plan with clear milestones and success measures.
Partners will also benefit from targeted training, specialist support resources, and tools such as the recently announced Channel Insights. This enables Microsoft CSP Partners to use detailed data on customer licences and usage to drive more strategic conversations and unlock additional value through services and solutions.
Dixon added that the Alliance Growth team is part of a wider programme of ongoing investment in TD SYNNEX UK’s Microsoft CSP practice, aligned with Microsoft’s evolving strategy and programmes. ‘This is a targeted, on top investment into our Microsoft CSP practice designed to accelerate growth and profitability. It aligns directly with Microsoft’s own goals and objectives for cloud solutions and will enable us to scale-up our support for CSP Partners in driving increased customer satisfaction and retention.’
An experienced business manager, Sayfe Talat, has been appointed to lead the Microsoft Alliance Growth team, supported by dedicated managers across the north and south of the UK, as well as office‑based customer success managers.
TD SYNNEX continues to provide comprehensive support across every stage of the Microsoft CSP programme, from enablement and training through to bid support and specialist tools that help Partners maximise opportunities and meet customer needs.
