HPE gives resellers a Smart Choice on ProLiant servers

Infrastructure Published 9th April 2024

HPE has launched Smart Choice – a set of easy-to-transact pre-configured, ready-to-deploy server options that give Resellers an easy way to procure the solutions they need for customers at the best possible price, first time.


► Extra discounts available that give you the best price first time

► Additional component options available to purchase alongside your Smart Choice server. With an option to have these pre-configured into the server prior to shipment.


With Smart Choice, partners can order popular configurations at an additional discount for expedited/immediate shipment. You can now easily enhance your HPE Smart Choice options by adding supplementary components through the TD SYNNEX InTouch platform or access the iQuote tool located in the Configurators section of the main menu to select and order additional components to accompany your chosen HPE Smart Choice options. Best Price, First Time.

HPE gives resellers a Smart Choice on ProLiant servers

All this, along with the fastest quoting and delivery times is going to make HPE partners even more competitive, said Brandon Sanders, HPE business development executive. ‘With the Smart Choice options, partners can get the fully- configured ProLiant systems they need first time and at the best possible price, with expedited/immediate shipment. That’s going to give them a real competitive edge in the market at a time when there are fewer simple-to-transact options available in the market.’

Matt Valentine, VP Compute BU and Digital Sales UKIMEA at HPE commented: ‘HPE is launching Smart Choice for Proliant Servers, to provide partners and customers simplicity, speed and pricing advantages. HPE will provide fully configured platform recommendations, based upon the applications and workloads businesses require. These are quoted and priced real time, and ship next day from distribution. Smart Choice delivers on the ease of doing business that our trusted partner TD SYNNEX has requested.’

The HPE team at TD SYNNEX is ready to help resellers understand how Smart Choice works and how they can reap the benefits of being a HPE reseller, he added. ‘As well as giving resellers additional discounts over and above what’s already available to them, one of the most appealing aspects of Smart Choice is that you can add to the pre-defined configuration. That means partners can tailor servers to exact customer requirements and as no onsite integration is needed, they can deliver solutions right away. Our team is ready to talk HPE resellers through Smart Choice options and show them how to use our online systems to place and track their orders.’

Smart Choice options are available on select HPE ProLiant Gen 11 and Gen 10 Plus rack, tower and microserver systems.

For more information, please click below to contact the HPE team at TD SYNNEX or email Brandon.Sanders@tdsynnex.com. To find out more about the partner activation kit for HPE Smart Choice click here.

TD SYNNEX has also launched a promotional incentive that gives you the chance to win one of three prizes – a MetaQuest VR headset or one of two HPE laptop extenders (allowing you to easily use three displays) – for more information see here.