AI continues to dominate conversations across the technology landscape, but for many partners, the real challenge lies beyond the hype. According to our fourth annual Direction of Technology report, 45% of partners say their top challenge in implementing AI solutions is translating AI into customer-specific business value. In other words, it’s not about proving that AI works, it’s about proving why it matters for each customer’s unique business goals.
This is where AI game plan comes in.

A new, partner-led workshop experience, designed to bridge the gap between AI theory and practical deployment. It helps organisations translate AI opportunities into real-world business outcomes that deliver measurable impact.
What is AI Game Plan?
AI Game Plan is an interactive workshop experience that empowers partners to lead the AI conversation with their customers, by identifying areas where they could benefit from implementing AI solutions. It offers a structured methodology for identifying high-impact opportunities through a collaborative experience, resulting in a clear roadmap for tuning ideas into actionable projects.
Partners guide their customers through a structured three phase workshop:
- Discovery – partners work with customers to uncover pain points where AI could alleviate issues and drive efficiencies
- Scoring – Together, they evaluate and prioritise use cases based on factors like feasibility, impact and strategic alignment.
- Activation – The session concludes with a shortlist of two to three high-value, budget-aligned AI initiatives and a clear 90-day roadmap for implementation.
As part of TD SYNNEX’s Destination AI™ enablement framework, AI Game Plan complements the company’s comprehensive approach to enabling and accelerating AI adoption and success for both vendors and partners. It is best suited for partners designated as “AI Ready” or “AI Expert” within Destination AI’s profiling system and already dedicating time and resources to advancing their AI opportunities.
Available now
AI Game Plan is now available globally for eligible partners. If you’re ready to lead the AI conversation and help customers unlock real business value, this is your opportunity to make AI actionable.
Destination AI
Destination AI from TD SYNNEX is our comprehensive end-to-end programme designed to help you and your customers get ahead of the AI curve.