We look at the reasons behind TD SYNNEX’s alliance with leading ‘niche’ market research firm, MarketsandMarkets – and how it can help channel businesses get a real competitive advantage.
Finding the right strategic approach is not always easy and those decision-makers need all the help and information they can get. One of the best ways of exploring the potential of new markets is to make use of research. But all too often, what’s available publicly is too generalised.
Market reports can also be quite expensive – and you don’t really know what you are getting until you’ve paid. There is no way of tailoring the research to your needs. What reseller businesses often need is more detailed and granular data on a particular market or opportunity.
Adapting to change
For businesses looking to enter emerging areas such as big data, analytics and IoT, getting good, reliable market data and research is really important to strategic planning. But rather than the broad brush, catch-all approach taken with many research reports, what they really need is a more tailored and specific service that can tell them exactly what they need to know. In a market that is changing faster than ever, that’s an almost constant requirement for many channel businesses.
All the high-level analysis that MarketsandMarkets provides is geared to identifying opportunities, which is exactly what partners need
This is something that TD SYNNEX is frequently asked about by partners and that’s why, earlier this year, it took the initiative and formed an alliance with the respected research firm, MarketsandMarkets, to provide the industry’s first market-research-as-a-service (MRaaS) offering.
Someone recently described MarketsandMarkets as ‘the IDC or Gartner for niche markets’. The company has a particular specialism in providing in-depth analysis and research into specific market segments. These could be verticals, geographies, applications areas or technologies. All the high-level analysis that MarketsandMarkets provides is geared to identifying opportunities, which is exactly what partners need.
Exclusive access
The relationship between TD SYNNEX and MarketsandMarkets provides TD SYNNEX customers with exclusive access to a subscription option that gives them access to a set of research services and reports. These can be used to identify and target new opportunities in new markets, or specific customer groups. To plan and execute the launch of new solutions and services, or to seek out and establish new partnerships.
They could also be used to identify and assess the competitive landscape and the key operators in a market segment, and thus feed into long-term strategic planning.
They are incentivised on your success, so it’s in their interests to make sure you get the insights you need
Various options are available to partners and as well as access to MarketsandMarkets Knowledge Store and its proprietary AI platform, partners will be able to call on the expertise of the company’s analyst and client services team.
Making the connection
Within the Knowledge Store you can find more than 30,000 off-the-shelf reports on high-growth, niche markets, and ‘man-machine’ intelligence that can identify the potential connections between your business ecosystem and your clients – or potential clients.
The company’s analysts and support team meanwhile, are there to help you find the right information and tailor services to your needs. They are incentivised on your success, so it’s in their interests to make sure you get the insights you need.
Providing you with the strategic knowledge and insight that will give you the edge in a hyper-competitive market
The MRaaS offering from TD SYNNEX and MarketsandMarkets is really all about providing you with the strategic knowledge and insight that will give you the edge in a hyper-competitive market landscape that is more fluid, changeable and unpredictable than it has ever been.
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