TD SYNNEX team is ready to help VMware by Broadcom partners navigate changes

SecurityPublished 30th April 2024

The TD SYNNEX’s Advanced Solutions team is urging VMware by Broadcom partners to call on its experienced team as they navigate the changes now being implemented to the vendor’s channel programme, with a promise that no query will be too big or too small, and that it will respond to all requests they receive.


► Reaffirms commitment to building long-term relationships

► Ready to engage with established and new partners


Daniel Hicks, technology advocate and CSP leader, said: ‘While the changes to the channel programme have been communicated to all VMware by Broadcom partners, inevitably, there will be some who want further details and clarification and we simply want to let those partners know that we are here to answer any and every question they might have. We have a highly experienced and knowledgeable team and recently reaffirmed our partnership with, and our commitment to VMware by Broadcom.

TD SYNNEX team is ready to help VMware by Broadcom partners navigate changes

‘We want all partners, be they reselling or building services with VMware, to know that if they need support, on any aspect of business, we are here and we are ready to help. It does not matter whether it’s just a small query or more major strategic decisions they have – we will make sure that we work as Trusted Advisors to any and every request we receive.’

TD SYNNEX wants to make it clear that it really values the long-term relationships that it has built with virtualisation partners over many years of supporting them on both sales and technical matters. ‘We are in this for the long-term and there is a much greater mutual dependency between TD SYNNEX and partners now. We want to make sure VMware partners know how much we value them and their business, and to continue deepening and strengthening our partnerships with them.’

The team are also keen to work with new partners and in alternative ways, he noted. ‘Our team have been leading the way alongside our VMware CSP Community to ensure an effective partner-to-partner ecosystem is fostered and supported as vendor programs force change in routes to market for the majority of existing service providers. If there are partners who have not worked with us before or for some time on VMware solutions, we’ll be extremely pleased to engage with them and discuss their needs – and show them how we can help them to keep customers happy and maximise their potential.’

If you’d like to find out more about what TD SYNNEX’s VMware by Broadcom team can do to support your business, please click on the link below to send us an email.

Contact The Team