TD SYNNEX is encouraging Google Cloud partners to reach out to its expert team to explore what implications the recent changes to the vendor’s channel programme might have on their business – and what action they may need to take to ensure there is no disruption to customer service levels.
► Expert team can help partners understand what changes mean to them and their customers
► TD SYNNEX is ready to get new partners enabled for Google Cloud
Recent changes introduced by Google will change the status of some partners, which could mean they will not have access to the same resources and benefits. Some partners have switched from direct to indirect status and others no longer have immediate access to specific resources.

‘As well as explaining the changes and how they might impact individual partner businesses, TD SYNNEX can help to fill any gaps’, said Paul Nicholas, senior manager, Google Cloud. ‘The changes have or will affect quite a few Google Cloud partners. Some may have questions about exactly what it means in terms of accessing resources and how it might impact their ability to meet customer needs and sign-up new customers. Our team has been fully briefed on the revised programme and we’ll be happy to talk through it all with any partner. I’m confident that we‘ll be able to ensure that most partners can continue to access programme resources and retain their capabilities and benefits.’
‘More opportunities for Google Cloud are emerging all the time – and this is one of the reasons for the changes’, he noted. ‘The reputation of Google Cloud is growing and there are more enquiries coming in from both the commercial and public sectors. All partner programmes need to evolve with the market and that’s certainly one of the reasons behind the changes that have been made by Google.’
The increasing popularity of Google Cloud also means there are opportunities for new partners to get on board, he added, ‘Google has a comprehensive portfolio of meet every customer need and this is definitely a good time to start working with Google Cloud and taking those solutions to market. With our Accelerate Programme for Google, we can get partners fully trained and enabled on productivity applications, collaborative platforms, cloud services, and more, and help them get their sales moving and growing’
You can find out more about the ways TD SYNNEX can help you get and stay enabled as a Google partner on our Trusted Advisor site.
To contact the TD SYNNEX Google Cloud team about the partner programme changes, please click on the link below.
