TD SYNNEX has announced a European distribution agreement with Suunto, a global leader in connected sports watches, dive computers and precision instruments, enabling partners to access and offer Suunto’s consumer-focused range of outdoor sports and fitness products.
► Taps into strong growth in fitness wearables market
► Gives retailers access to TD SYNNEX’s services, automation tools and platforms
According to recent IDC research, the European wearable market saw strong year-on-year growth in Q1 2021 and is expected to grow at a compound annual growth rate (CAGR) of 12.9% from 2020 to 2025. This growth is especially fuelled by increasing consumer interest in technology products that connect and integrate with leading third-party sports and leisure applications. TD SYNNEX is expanding its portfolio of specialised mobile and consumer electronics lifestyle solutions to enable its partners to address this emerging opportunity.
Luc van Huystee, vice president for Mobility and Consumer Electronics Solutions at TD SYNNEX said: ‘Suunto’s products cater to the growing demand for impeccably designed digital devices that combine data connectivity and integration with leading specialist leisure and sports applications. We look forward to extending Suunto’s reach beyond its existing customer base through our extensive partner ecosystem of leading retailers through the specialisation, strength, and scale of our sales teams, digital marketing and ecommerce platforms, and central supply chain across the region.’
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