As HPE executes on its plans to become the edge-to-cloud platform-as-a-service company, it is preparing a major go-to-market strategy designed to leverage the full power of the digital-first world.
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Growth 7 plans to focus on strategic HPE technologies
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Focus will be on SMB and mid-market as much as enterprise
It has now evolved the ‘Super 6’ to create the Growth 7 (G7)—and will be rolling out a whole series of marketing to support partner growth with its key technologies. TD SYNNEX will be working closely with HPE to make sure you can take full advantage – through our Accelerate programme and many other initiatives throughout 2021.
The G7 plans will play to HPE and its partners’ strengths – and will target SMB and mid-market customers as the enterprise. The G7 Sales and Marketing Plays are:
- The Cloud that Comes to You: Lead with HPE GreenLake and right mix conversations with HPE Pointnext Services.
- Unleash the Power of Your Data: Lead with HPE Intelligent Data Platform, HPE Primera, and HPE Nimble Storage.
- Simplify and Unlock Agility: Lead with HPE Nimble Storage dHCI and HPE SimpliVity.
- Reinvent the Way You Work: Lead with HPE VDI solutions and HPE Pointnext Services.
- Transform Your Data-Centric Workloads and Workflows: Lead modernization conversations with HPE Ezmeral Container Platform; AI/ML conversations with HPE Ezmeral ML Ops; and conversations about streamlining and unifying data sets with HPE Ezmeral Data Fabric.
- Drive Innovation and Insight on Demand: Lead with HPE AI and HPC solutions.
- Redefine Your Business at the Edge (coming January 25, 2021): Lead with HPE Edgeline, HPE Pointnext Services, HPE Ezmeral, and Aruba.
If you’d like to know more about any or all of these threads, please get in touch with the TD SYNNEX HPE team, who have a wealth of information available to help you understand where you fit into the plans and how by working with TD SYNNEX and HPE, you can advance your business and the digital transformation of your customers. Email hpeaccelerate@tdsynnex.com or visit our Trusted Advisor page here.
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