As digital transformation accelerates, the network has evolved from a functional necessity to become a strategic enabler and a platform for innovation. As well as being reliable, networks must now be intelligent, adaptive, and insight‑driven. For HPE Aruba Networking resellers, this shift represents a major opportunity to lead conversations around the business value of AI‑powered networking.
► Promotions available across the HPE Aruba Networking portfolio
► Curated AP recommendations for partners
► Monthly HPE access point giveaway
To highlight this evolution, the TD SYNNEX HPE team is launching #APsInTheWild – a social media campaign that will showcase the real‑world impact HPE Aruba WiFi access points are having in critical industries such as education, healthcare, retail, and in smart spaces in all organisations.
The idea is to amplify stories where Aruba solutions are being used for intelligent data collection, automation, and AI‑enabled optimisation, providing fresh insights that will enable partners to initiate conversations with their customers about the transformative role that connectivity plays in their organisation.
The four areas on which the #APsInTheWild campaign will focus are:
- Education – how connectivity now underpins every aspect of modern learning and provides safe, scalable, future‑ready learning environments.
- Healthcare – with increasing dependency on real‑time data, uninterrupted, secure connectivity is used to enhance patient outcomes through intelligent connectivity.
- Retail – the network has become a strategic data source, illuminating shopper behaviour and store performance and enabling network intelligence to be turned into customer insights.
Smart spaces – in corporate campuses, smart buildings, logistics hubs, and public venues, the network provides the backbone for intelligent and secure use of shared spaces. For HPE reseller partners, #APsInTheWild will also provide a way to re-frame the conversation around insight, rather than infrastructure, to demonstrate the measurable value of AI-driven networking and how intelligent networking and data collection at the edge is having a real impact in key industries.
By sharing the posts, engaging with the stories, and capturing your own #APsInTheWild moments, partners can position themselves as trusted advisors, helping customers embrace the future of networking.
Contact the HPE team for more information by emailing hpenetworkinguk@tdsynnex.com. And on our Trusted Advisor pages you will find details of everything we can offer you as an HPE partner.
