Tech Data has formally transitioned to the TD SYNNEX brand in its operations in Europe – and in Latin America and the Caribbean (LAC). The news comes after the merger between Tech Data and SYNNEX Corporation in 2021, which created an industry leader uniquely positioned to serve partners and vendors in over 100 countries with a comprehensive portfolio of products, solutions and service offerings. In its Asia-Pacific (APAC) region, the company will continue to go to market as Tech Data, a TD SYNNEX Company, while its Japan operations are already branded TD SYNNEX.
► Renamed company combines global leadership with focus on innovation to facilitate partner success
‘This is a special moment of celebration as we launch the TD SYNNEX brand in Europe and LAC,’ said Rich Hume, CEO, TD SYNNEX. ‘In this new phase, we will double down on our commitment to delivering higher value to our ecosystem partners through our end-to-end technology portfolio and our comprehensive services offerings, all underpinned by the passion, commitment and deep knowledge of our 22,000+ co-workers around the world.’
TD SYNNEX will continue to build on the deep technology specialisation, local expertise and market knowledge that its legacy brands were known for in Europe, and LAC. Although the APAC region will not officially transition to the TD SYNNEX name at this time, the business there has the same access to the global resources that allow the company to provide consistent reach across diverse markets.
In addition, TD SYNNEX will strengthen its reputation as a company that cares about its partners, co-workers, investors and the broader world with a commitment to being a diverse, inclusive employer of choice and a structured global program focused on achieving environmental sustainability objectives.
‘Just as TD SYNNEX plays a vital role helping transform the technology landscape, we have an equally important responsibility to have a positive impact on the world,” Hume added. “Our focus on corporate social responsibility embodies our commitment to make the world a better place, both today and into the future.’
You can read more about the re-brand here and what it means to you.
