TD SYNNEX has announced the launch of its PartnerFirst Platform in Europe, a single, unified digital entry point that brings together the company’s tools and services, shaped around partner needs. It supports both day-to-day operations and long-term growth through a personalised, connected approach.
► Makes it easier for partners to run and grow their business by connecting tools, services and future-ready insights
► Unifying and simplifying partner access to its digital experience
The launch of the PartnerFirst Platform marks a key milestone in TD SYNNEX’s global omnichannel digital strategy, establishing a common digital experience while integrating established regional capabilities across people, platform and services. The majority of TD SYNNEX’s business in the region is already conducted digitally, underlining the scale of partner demand the platform is built to serve.
‘PartnerFirst brings together the strength of our industry-leading solutions into a unified, scalable platform,’ said Miriam Murphy, president, EMEA, TD SYNNEX. ‘It supports partner efficiency in the short term and provides capabilities that enable future-readiness and long-term opportunity among our partner community.’
Through PartnerFirst, partners can navigate seamlessly across digital tools and services within a consistent, personalised experience tailored to their business, supporting faster, more effective business outcomes. The platform streamlines access to TD SYNNEX’s digital customer experience through secure global single sign-on with multi-factor authentication.
TD SYNNEX partners will continue to access trusted capabilities across eCommerce, StreamOne® for cloud, sales enablement and business integration under the PartnerFirst Platform. The platform includes extended functionality in customer lifecycle management and modern APIs through Digital Bridge, supported by local expertise in each market. As part of this, established tools such as InTouch and Software Store are consolidating under the PartnerFirst identity, giving partners a single, consistent way to find what they need.
‘Drawing on 30 years of digital leadership, we are bringing our digital capabilities together to apply data and AI-enabled insights more effectively across the partner experience, delivering personalised engagement in a unified customer journey and clearer visibility of opportunities,’ said Matt Child, SVP digital, Europe, TD SYNNEX.
The launch represents the next step in the evolution of TD SYNNEX’s digital experience, built on a people-driven, personalised approach. With a strong focus on listening to the partner voice, the PartnerFirst Platform will continue to evolve with more AI-enabled capabilities and additional services joining the platform over time to support long-term partner growth.
