TD SYNNEX Datech, the specialist design software business of TD SYNNEX, has announced a collaboration with Autodesk, a global leader in design and make technology, to implement the vendor’s proven Scale Partner Program in Europe. Built on a model that is already in place in North America, where the program has been shown to be both scalable and effective, it will now be available through TD SYNNEX Datech to a select group of strategic Autodesk partners with operations in multiple countries.
► Unique combination of capabilities will support partners in optimising potential and making their design software business future-ready
► Available through TD SYNNEX Datech to a select group of strategic Autodesk partners with operations in multiple countries
‘The Scale Partner Program is a key progression of Autodesk’s channel evolution, as it transitions from traditional volume models towards more scalable, digitally driven, and partner-aligned frameworks’, said Jaap Smit, senior vice president, Datech, Global, TD SYNNEX. ‘Using our unique combination of capabilities, Datech will help partners scale their Autodesk business more efficiently across multiple markets. By combining automation, operational support and deep Autodesk expertise, we can unlock new growth opportunities for partners while helping expand Autodesk’s reach across Europe.’

TD SYNNEX Datech delivers significant value to Autodesk partners, providing automated quoting and order processing through its Partner Portal and API-driven, zero-touch transactions to enhance partner scalability. Advanced reporting and analytics will give partners full transparency and access to performance tracking. In addition, Datech’s dedicated European marketing and enablement teams will work to accelerate partner awareness and activation.
With the Scale Partner Program, Datech will focus on recruiting new partners and increasing the reach and visibility of Autodesk solutions in the region. Additionally, it will work with partners to strengthen renewals performance and improve profitability.
By combining a centralised approach with local execution, TD SYNNEX Datech can optimise operational efficiency while meeting the specific in-country needs of partners, enabling them to benefit from Datech’s European-wide coverage and in-depth Autodesk expertise and experience. With over 25 years of CAD distribution experience and pan-European coverage across 24 countries, TD SYNNEX Datech has deep expertise in Autodesk solutions and the infrastructure to support extensive multinational rollouts.