This year’s TD SYNNEX Live experience was certainly one to remember. Hosted at Ascot Racecourse, we took attendees on a journey through ten interactive solution zones, each focusing on the latest and greatest innovations in technology. The day was filled with live demos, speaker sessions, shared learning and productive conversations… but it doesn’t stop there!
Introducing TD SYNNEX Live: A Solution Spotlight. Over the coming weeks and months, Newsflash Online will be featuring a deep dive into each solution zone featured at TD SYNNEX Live 2019, addressing the questions and main points that YOU shared as being the biggest blockers on your road to success.
First up, we’re looking at…
Windows 7 to Windows 10
Nobody likes to feel like they’re running out of time. As the pace of modern life continues to accelerate, it’s often hard for businesses to keep up with the latest developments in IT.
So that’s where we come in.
As technical professionals, it’s the job of the channel to make the transition between one platform to the next as simple and seamless as possible. Did you know that support for Microsoft Windows 7 ends on 14th January 2020? That’s just two months away, yet it’s estimated that as many as 36% of Windows users still haven’t made the upgrade to Windows 10.
Is anyone else beginning to smell the sweet smell of opportunity?
Addressing the Risk
Contrary to popular opinion, making the switch to Windows 10 isn’t all about gaining access to voice typing, Cortana and a fancy new start menu – it’s about improving the agility, stability and security of the Windows experience. Customers who don’t upgrade by the January deadline will be taking a huge risk, as Microsoft will not be releasing any new updates for Windows 7. Whilst the antiquated system will still be active and usable, a lack of continued software revisions will leave PCs open to viruses, malware and hacker attacks. As technical consultants for your customers, it’s your job as resellers to make sure that they are firmly onboard the Windows 10 party bus before it’s too late.
But what happens when your customer is perfectly happy with their current system thankyouverymuch? It’s time to get your persuasive hat on.
E is for Education
At TD SYNNEX Live, one of the main points of feedback that arose from the Windows 7 to Windows 10 zone centred around the lack of education that was available to customers. It’s an age-old story – the less you know about something, the less likely you are to trust it. It’s therefore essential that the channel has the ability to provide the necessary knowledge to ensure that end users are as clued up as possible, not only on exactly why it’s so important to make the switch, but also on how to get the most out of their new software.
As a TD SYNNEX business partner, you can gain access to a range of official training modules that will establish you as the technical experts that your customers so desperately need. Featuring a specific ‘Installing Windows 10’ course, TD SYNNEX Academy offers partners the chance to gain a competitive edge in the market: by equipping your sales people with the necessary awareness and expertise to answer any customer question, you can ensure that the question of education never again stands in the way of your business.
Would you prefer to offer the training directly to your customers? No problem. Discover TD SYNNEX’s TrainingNow programme – a fast and easy way to expand your training portfolio, without the heavy lifting or overhead costs. Gain a competitive edge by adopting our training services as your own, ensuring customer loyalty and satisfaction across the board.
Cost-Effective Collaboration
But what if your customer is already aware of the risks and educated on the benefits of making the switch – yet it’s cost that’s standing in their way?
Whether it be the cost of the upgrade itself, or the prospect of having to revamp existing hardware to get the best out of the new system, the price tag of technology can sometimes seem a little overwhelming for end users. Trying to convince them to make a change such as this one can be next to impossible if they just don’t have the capital to spend.
Don’t let this common pain point get in the way of your sale: partner with TD SYNNEX’s Lifecycle Services team to explore options such as Tech-as-a-Service and TD Renew. Utilising payment plans and device trade-in opportunities, these programmes offer simple solutions to combat expense, enabling your customers to extract the maximum value possible out of the lifecycle of their investment.
The switch from Windows 7 to Windows 10 is an opportunity that doesn’t come knocking on the door very often. Make sure that you’re ready to take advantage of it before time runs out – contact the TD SYNNEX team today to get started.
Read more of our latest news stories
