Dell energises mid-range storage with PowerStore

Author: TD SYNNEX Newsflash Published: 9th June 2020

Dell EMC has broken new ground in storage with the announcement of PowerStore – a modern infrastructure platform built from the ground up to address the challenges customers face in managing increasing volumes of data.


  • TD SYNNEX is one of first organisations to take delivery of T system demo unit
  • New systems are up to seven times faster and three times more responsive than previous mid-range storage arrays
  • New AppsON capability enables direct deployment of VMware virtualised workloads and software applications
  • Supported by On Demand flexible consumption and Future-Proof programme

Stephen Parkinson, Dell Technologies Business Development Manager at TD SYNNEX UK, said: ‘This is the biggest launch in Dell EMC’s history. It brings the storage portfolio together into one unified, scalable, and adaptable platform. It also provides closer integration between Dell EMC storage and VMware, which is hugely beneficial in the mid-market space. With PowerStore, there is no trade-off or compromise in terms of performance or scalability.’

Dell energises mid-range storage with PowerStore

TD SYNNEX is one of the first organisations to take delivery of a PowerStore T unit. This is being installed at the new Business Solutions Centre (BCS) in Bracknell and will be available for virtual demonstrations in the near future.

An end-to-end NVMe design means performance is up to seven times faster and three times more responsive than previous Dell EMC midrange arrays. PowerStore is designed to deliver for ‘six-nines’ (i.e. 99.9999%) availability and to support a wide range of traditional and modern workloads with its ‘scale-up, scale-out’ architecture. Always-on deduplication, compression and a guaranteed 4:1 data reduction rate reduces cost and means customer need less raw capacity.

Machine learning and intelligent automation technologies have been used to enable faster development, delivery, and deployment of applications and services. PowerStore integrates closely with VMware and offers support for leading management and orchestration frameworks, including Kubernetes, Ansible and VMware vRealize Orchestrator. It has a container-based software architecture that enables portability, standardisation, and rapid time-to-market for new capabilities.

Dell also describes PowerStore as ‘the only purpose-built storage array that includes a built-in VMware ESXi Hypervisor. This is delivered by the AppsON capability, which enables direct deployment of apps on the array for greater flexibility. Claimed as an ‘industry-first’, AppsON will be ideal for data-intensive workloads in core or edge locations and infrastructure applications.

In addition, Dell believes that the PowerStore Manager wizard will allow entire migrations to be automated ‘in fewer than ten clicks’.

It has also introduced Dell Technologies On Demand (DTOD) with PowerStore; this gives customers two flexible pay-per-use consumption models, with short-and-long term commitment options, including a new one year term for flexible consumption. PowerStore is covered by the Dell EMC Future-Proof Program, which provides the option for upgrades – available after only 180 days.

It is also possible to directly connect PowerStore to all major public clouds including AWS, Azure and Google Cloud. Cloud Storage Services provide Data Recovery as a Service (DRaaS) to VMware Cloud on AWS.

Read more of our latest stories