There is no reason NOT to sell Surface with the Surface Channel Expansion

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Author: TD SYNNEX Newsflash Published: 17th April 2025

The Surface Channel Expansion is a game-changer for TD SYNNEX partners, opening up new opportunities to sell Microsoft Surface devices. This expansion allows all resellers to access the full Surface for Business portfolio, which was previously exclusive to a select few. This means that partners can now offer their customers the latest and greatest in Surface technology, including devices powered by Windows, AI capabilities, and the innovative Microsoft Copilot.

Surface Channel Expansion at a glance:

Resellers are no longer required to become a Surface Authorized Partner in order to sell Surface. Partners now have access to the full Surface for Business portfolio of devices and accessories (excluding Protection Plans) from authorised distributors like TD SYNNEX

One of the key benefits of the Surface Channel Expansion is the competitive pricing. TD SYNNEX partners can take advantage of the most competitive pricing available, ensuring they get the best value for their money. This is a significant advantage in a market where cost is often a deciding factor for customers.

There is no reason NOT to sell Surface with the Surface Channel Expansion

MS Surface

In addition to pricing, the Surface devices come equipped with advanced AI capabilities. Microsoft Copilot, the latest AI innovation, is designed to streamline work, build skills, and unleash productivity. Surface devices, with their versatile input options such as keyboard, pen, touch, and voice, provide an intuitive and natural way to engage with Copilot. This makes Surface devices an ideal choice for businesses looking to leverage AI to gain a competitive edge.

Furthermore, Surface devices are powered by the latest Snapdragon processors, ensuring top-notch performance and efficiency. This, combined with the robust security features and seamless integration with the Microsoft security stack, makes Surface devices a reliable and secure choice for businesses.

The Surface Channel Expansion is not just about selling devices; it's about providing a comprehensive solution that meets the needs of modern businesses. With the support of TD SYNNEX's dedicated Microsoft Surface team, partners can ensure they get the most out of this opportunity. The team offers expert advice and access to programs like Trade-in and Tech-as-a-Service, helping partners maximize their potential and profitability.

In conclusion, the Surface Channel Expansion presents a significant opportunity for TD SYNNEX partners. With competitive pricing, advanced AI capabilities, powerful Snapdragon processors, and the support of a dedicated team, there is no reason not to sell Surface. Start selling Surface today and take advantage of this exciting opportunity.

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