As organisations move beyond AI assistants and begin deploying agentic AI and multi-step workflows, managing the cost of AI is becoming a critical consideration. At TD SYNNEX EXPLORE, AMD highlighted how advances in edge AI and AI-enabled devices can help organisations balance performance, security and cost while unlocking new opportunities for partners.
AMD is one of the world’s biggest producers of microchips and has seen tremendous growth with its EPYC and Ryzen chips for servers and PCs respectively over the last few years. More recently, it has been central to the advancement of AI capabilities with its Instinct GPU range and AI-tailored server solutions. Today, AMD is as much a player in the data centre as it is on commercial and consumer devices.
A shift from the cloud to a hybrid model
At the EXPLORE event, Keith Toh, EMEA partner enablement director, AMD, presented how AMD is addressing the challenge of rising AI token costs. ‘We have to look at how we can move to a more hybrid model – we can’t just rely on AI being in the cloud. There is a need for local AI, to provide us with better privacy, security, and mobility, as well as for cost reduction.’
This development will shift the buying conversation around PCs away from simple factors such as performance and price, towards the specific AI capabilities of devices and how well they deliver on productivity, ROI, and risk reduction.
Arriving soon to market are new laptops and PCs based on the AMD's Ryzen AI 400 series (codenamed Gorgon Point), as well as the Ryzen AI Halo Developer Platform – a compact, mini-PC workstation for localised AI model training and agentic AI. This makes AMD well-placed to address both the cost challenges, and the changing AI needs of organisations.
Helping partners capitalise on AI growth
The high level of interest and enthusiasm for AMD’s plans was evident at EXPLORE. This suggests that there will be a high level of activity and engagement around AMD in 2027. The TD SYNNEX Global Computing Components team is ready to work with partners to plan ahead and optimise their opportunities with the full range of AMD solutions.
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