TD SYNNEX and Microsoft help partners build AI confidence and drive growth

At the recent TD SYNNEX EXPLORE events, Microsoft and TD SYNNEX underlined how they are helping partners to develop the skills, capabilities and go-to-market strategies needed to capitalise on the growing demand for AI solutions.

A practical framework for building an AI practice

At the event, Joy Usifo, partner solutions sales manager, UK and Ireland, Microsoft, outlined the programmes in place to support CSP partners with taking the three key steps of building an AI practice, developing skills, and taking their AI to market. “We have an AI Practice Development Guide that gives you a step-by-step framework that will help you identify where you have strengths and gaps to fill, and how you can start defining your strategy, your solutions offering and go-to-market plan. ‘

Microsoft can support partners in all these areas while TD SYNNEX can provide access to Microsoft-specific tools and resources, including customisable events and marketing assets, AI Tours and Discovery sessions, the Technical Experience Workshop and more.

Together, these resources help partners shorten their learning curve and move more quickly from exploration to execution.

Leading by example with a customer-zero approach

Both Microsoft and TD SYNNEX advocate a "customer-zero" approach, encouraging partners to adopt and use AI technologies within their own businesses before taking them to market.

Partners are also encouraged to take advantage of resources such as the Microsoft Partner Skilling Hub to strengthen internal capabilities and accelerate AI readiness.

Addressing security, compliance and governance challenges

As organisations increasingly adopt AI, concerns around data security, compliance and governance continue to be key considerations.

TD SYNNEX helps partners to navigate these conversations too, through specialist guidance, pilot programme support and data analysis tools.

Supporting long-term AI growth

TD SYNNEX has an extensive Microsoft CSP team and makes exclusive resources available to help Microsoft partners build and grow their cloud business.