Unlock CSP Growth with Surface, M365, Copilot and TD SYNNEX

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Author: TD SYNNEX Newsflash Published: 22nd May 2025

As demand for AI-enabled productivity soars, Microsoft’s CSP programme presents a golden opportunity for partners to deliver real transformation. Combining Surface, Microsoft 365, and Copilot - and supported by TD SYNNEX’s expertise, CloudAscent insights, and flexible financial services - partners can create high-value, scalable solutions that put AI at the heart of the modern workplace.

Surface: AI-Ready Devices Built for Microsoft 365 and Copilot

When selling through CSP, aligning the right hardware to the software stack enhances value and drives customer satisfaction. Surface devices are optimised to run Microsoft 365 and Copilot seamlessly, making them the ideal choice for customers modernising their workplace.

Whether it’s Surface Laptop 6 with AI-ready silicon, or Surface Pro for hybrid flexibility, these devices bring together performance, security, and portability in one premium package. Help customers realise the full value of their Microsoft 365 and Copilot subscriptions by delivering them on hardware that’s designed for the experience.

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Microsoft 365 + Copilot: AI That Works Where Users Do

Microsoft 365 + Copilot: AI That Works Where Users Do

Microsoft 365 remains the cornerstone of the CSP portfolio - but now, with Copilot, the value proposition has grown exponentially. Built directly into Word, Excel, Teams and more, Copilot uses generative AI to support tasks like meeting summarisation, content generation, and data analysis.

This not only boosts productivity - it redefines it. And for partners, it offers a chance to deepen CSP engagements, improve attach rates, and grow recurring revenue.

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CloudAscent: Identify and Convert High-Potential CSP Customers

Maximise your Microsoft cloud business by using CloudAscent, the powerful analytics engine designed to fuel CSP partner success. CloudAscent helps you identify customers most ready to transition to Microsoft 365 or adopt Copilot, based on real behavioural and licensing signals. It enables focused campaigns, higher conversion rates, and intelligent targeting for upsell and cross-sell - driving measurable growth in your CSP portfolio.

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TD SYNNEX Financial Services: Bundle Devices + Software in One CSP-Led Offering

To support end-to-end CSP deals, TD SYNNEX offers tailored financial services that allow you to package Surface devices with Microsoft 365 and Copilot on a predictable monthly subscription.

This model lowers barriers to entry and makes it easier for customers to adopt the full Microsoft stack - while you benefit from deeper engagement and longer-term contracts. Whether you’re serving SMBs or scaling into enterprise accounts, we will help you build offers that work financially for everyone involved.

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Learn more about TD SYNNEX Financial Services: Download the Infographic today

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Why TD SYNNEX for Microsoft?

TD SYNNEX offers everything you need to succeed across the Microsoft ecosystem - from CSP enablement and technical support to Surface expertise, Copilot readiness, and targeted insights via CloudAscent. Combined with our financial services and tailored go-to-market support, we help you grow faster, sell smarter, and deliver greater value to your customers.

Get in touch with our TD SYNNEX Microsoft team today, to explore how you can grow your CSP business with the full power of Microsoft’s AI productivity ecosystem.

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