Empowering teams with generative AI and streamlined collaboration
Adobe have announced several innovative features within its Adobe Express platform. These enhancements are designed to empower businesses to produce on-brand content with ease and efficiency.
Transformative tools for businesses
Adobe Express now enables users to create and edit standout content across various formats, including flyers, videos, social media posts, presentations, and PDFs. The platform's intuitive drag-and-drop interface simplifies complex tasks, making it accessible for users of all skill levels.
Among the notable features are tools for bulk resizing content, performing intricate image and video edits, and employing Quick Actions to streamline workflows. The Content Scheduler allows businesses to plan, preview, schedule, and publish social media posts seamlessly across multiple channels.
AI-Powered creativity
One of the most exciting additions to Adobe Express is the incorporation of Adobe Firefly's generative AI capabilities. These features, which align with Adobe's AI ethics principles, ensure that the generated content is commercially safe for businesses.
The AI tools offered include the ability to generate templates, images, and text effects from simple text descriptions. Users can now replace, remove, or insert content within images effortlessly, thanks to the Generative Fill feature.
Maintaining brand consistency
For businesses, maintaining a consistent brand identity is crucial. Adobe Express facilitates this by allowing the creation and sharing of brand kits that store essential elements such as fonts, colours, logos, and approved assets. Teams can remix and make last-minute edits to locked templates while preserving brand standards.
Enhanced collaboration
Adobe Express is designed for optimal collaboration, enabling teams to stay in sync with fast edits across various applications. Integration with Adobe Photoshop and Illustrator ensures that all changes remain consistent. Additionally, the platform supports real-time collaboration with live commenting, co-editing, and version history.
The inclusion of Microsoft OneDrive, Dropbox, and Google Drive add-ons further simplifies access to and editing of files. For companies using Adobe Experience Manager, integration with Adobe Express allows for easy utilisation of company assets.
Access to extensive resources
Adobe Express users can now accelerate their content creation processes with access to Adobe Stock's comprehensive collection of over 200 million royalty-free photos, videos, and music tracks. The platform also offers a variety of static and video templates and design elements to kick-start any project.
As Adobe continues to push the boundaries of creativity and innovation, the new features in Adobe Express are poised to transform how businesses approach content creation, ensuring that their outputs are not only efficient but also visually compelling and on-brand.
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