Mapping a route to Destination AI

Artificial IntelligencePublished 30th August 2024

To support the roll-out of the Destination AI programme across EMEA, TD SYNNEX has published a series of blogs to help partners understand the technology, its relevance to customers, and how to get started on their own journey.


► AI spending predicted to reach $303.7 billion in 2025 with 23.25% CAGR to 2028

► 60% of all PC shipments expected to be AI-capable by 2027


The blogs, now available on the TD SYNNEX Trusted Advisor website, have been written by Brandon Lieberthal, VP, PC systems and print solutions – Europe. ‘AI is a huge growth opportunity for partners and their customers and we want partners to understand how engaging on our Destination AI programme will help them to harness that potential’, he stated.

Mapping a route to Destination AI

TD SYNNEX has created Destination AI to provide partners with a way to turn all the talk about AI into real business. It’s an end-to-end programme that gives partners the knowledge, confidence and support they need to talk to customers about AI and deliver AI-powered products and solutions.

The blogs have been posted as part of the initial Awareness phase of the programme and cover: how partners will benefit by selling AI PCs; typical AI use cases; and AI objection handling. To read the blogs, please visit the following links:

You’ll also find plenty of information on the Destination AI programme on the Trusted Advisor site. If you have any questions, please get in touch by making use of the form below.

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