We’re taking an exclusive insight into the NetApp Accelerate Program with TD SYNNEX’s Senior NetApp BDM, Julie Rutherford + Advanced Solutions Channel Director, Chris Ashcroft. Together, they share their expertise and experiences, shedding light on how the Accelerate Program is helping partners grow and thrive in the ever-evolving tech landscape.
Chris Ashcroft: Today, we’re diving into the NetApp Accelerate Partner Program, a dynamic initiative by TD SYNNEX designed to empower partners at every stage of their journey with NetApp. Joining us is Julie Rutherford, Senior NetApp BDM, at TD SYNNEX. Julie, thanks for your time!
Julie: Thanks for having me! I’m excited to share how the Accelerate Program is helping partners grow and thrive with NetApp.
Q: Let’s start with the basics. What is the NetApp Accelerate Program?
Julie: The Accelerate Program is a structured, three-tiered partner enablement journey designed to support NetApp partners from initial engagement through to strategic growth. It’s all about giving partners the tools, resources, and support they need to succeed—whether they’re just starting out or looking to scale their business with advanced NetApp solutions.
It’s designed to help them differentiate in the market and drive long-term growth
Q: Can you walk us through the different tiers in the program?
Julie: Absolutely. The program is divided into three tiers:
Engage: This is the foundational tier. It’s where we introduce partners to essential resources and help them build initial relationships with NetApp and TD SYNNEX. It’s perfect for those new to the ecosystem.
Enable: Here, we deepen the engagement. Partners get access to more robust support and guidance to develop a clear route to market. We focus on helping them understand NetApp’s offerings and how to position them effectively.
Enhance: This is the most advanced tier. Partners receive exclusive access to specialists, strategic programs, executive support, and advanced training. It’s designed to help them differentiate in the market and drive long-term growth.
Q: What kind of support can partners expect as they move through the tiers?
Julie: Each tier builds on the last. In the Enhance tier, for example, partners benefit from strategic insights, marketing support, and access to technologies like Hybrid Cloud, AI, Security, and Flash/ASA. We also provide tailored guidance to help them optimise implementations and stay competitive.
We ensure our partners are equipped to lead with innovation and deliver real value to their customers
Q: How does the program help partners stay ahead in such a fast-moving tech landscape?
Julie: We’re constantly evolving the program to align with market trends and partner needs. Whether it’s through exclusive training, access to NetApp specialists, or strategic planning sessions, we ensure our partners are equipped to lead with innovation and deliver real value to their customers.
Q: What’s the ultimate goal of the Accelerate Program?
Julie: It’s about building long-term, strategic relationships that drive mutual growth. We want our partners to feel confident, capable, and supported every step of the way. When they succeed, we all succeed.
Chris: Thanks, Julie! It’s clear that the NetApp Accelerate Program is more than just a support system—it’s a growth engine for partners.
Julie: Exactly! And we’re just getting started.
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