TD SYNNEX has recognised that the migration of software business to the cloud presents resellers with the significant challenge of moving to new ways of selling and managing customers and, ultimately, to a very different kind of business model.
To help resellers make the transition, it has devised a Cloud Practice Builder programme. This provides all the expertise and resources resellers need to move from where they are today, to where they need to be in order to build a strong business for the future.
Deborah Pilling, Marketing Manager at TD SYNNEX Advanced Solutions, explained how it works. ‘There is an online assessment that will identify their capabilities are right now and where they are planning to go. They will then move on to a transformation workshop at which we will work with them to set out a strategy and plan for them to develop their skills and grow their business.’
As well as strategy development, the core programme elements cover services, sales execution, marketing, and training and enablement. All of these can be tailored and tuned to the specific needs and focus of the reseller – even if that is not a complete transformation.
Simon Bennett said: ‘If we want to simply accelerate a partner’s business – whether it be for a vendor or a specific area of focus for their business – we can do that. But if they want to transform their business, we can help them by looking at the services and solutions they offer today, reviewing their sales execution, looking at their marketing strategy, and using our people and our resources to train and enable them as a business partner. We can do all of that for them.’
While he acknowledges that some partners have already become MSPs and others that were ‘born in the cloud’ might not need any assistance, most still need to fill some gaps in their capabilities and the initial responses of partners has been very positive.
He is also confident that TD SYNNEX can bring in all of the right people with the right skills to help them to develop. ‘One of the big advantages we have at TD SYNNEX is our extensive vendor and partner ecosystem. If we don’t have it ourselves, we can bring the expertise in. We’re very confident that we can do that.’
For more information on the resources TD SYNNEX has available to you, please visit our Trusted Advisor site.
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