Within three years, 20% of sales organisations within Fortune 500 companies will actively recruit neurodivergent talent across conditions like autism, attention deficit hyperactivity disorder (ADHD) and dyslexia to improve business performance, according to Gartner. The analyst says that the practice will lead to better matching of specific roles and responsibilities with the unique strengths of neurodiverse talent, including innovation, problem-solving and diversity of thought.
► AI teams will be formed to focus effort and drive competitive edge
► Businesses that use influencers and co-creators will get ahead of rivals
It is also predicting that by next year, more than a third (35%) of sales leaders will put a dedicated “GenAI operations” team in place as part of their go-to-market organisation. The firm said that there is an increasing recognition that AI-powered tools will play a critical role in helping businesses to gain a competitive edge. They will be used to fine-tune sales strategies and operations, optimise lead generation and pipeline management, and improve the accuracy and speed of sales forecasting.
Gartner is also predicting that by 2028, B2B organisations that make use of sellers as influencers and co-creators of a ‘unified commercial strategy’ (UCS) will outperform their competition by 40%. They will benefit from a better connection between strategy and execution as sellers are uniquely positioned to provide valuable feedback on the voice of the customer, including emotions and sentiments that are not reflected in data alone.
