The TD SYNNEX Maverick ski-themed-stand really drew the crowds at this year’s ISE event in Barcelona, with hundreds of attendees visiting to catch up with contacts and hear what’s new. Having signed up with six new vendors in the last six months, there was plenty for the team to talk about.
► Ski-themed stand was a major draw with AI a real hit
► More value-added additions expected over the coming months
Partners who visited were able to throw snowballs to follow a particular theme on stand and, unsurprisingly, AI was the biggest hit, with Sustainability and Economy following. There were plenty of new additions to the Maverick vendor ecosystem to learn about as well – especially in the meeting room space.
In recent months, Maverick has brought several new vendors on-board, including Netgear AV, HP Poly, Pexip, Samsung Displays, and ViewSonic, giving partners additional choice and more opportunities – and further additions to the portfolio can be expected following a particularly busy and successful ISE 2025 for Maverick, said Mark Glasspool, senior director UK, TD SYNNEX Maverick.
‘ISE was the busiest we have seen it in a number of years and we’re expecting to be extremely busy as a result of that over the next few months. We have already started to see significant new business activity with the prestigious vendor partners we’ve brought on board, and we are intending to extend our ecosystem of smart interactive displays and meeting room solutions, with a particular emphasis on meeting the vastly different needs of customers and giving partners more opportunities to add value.’
ISE – Integrated Systems Europe – is the largest audiovisual-focused event in the world. This year’s event was the most popular ever with 85,351 visitors from 168 countries attending – 15.5% up on 2024. ISE 2026 will run from 3-6 February 2026, at Fira de Barcelona, Gran Via.
