With budgets under pressure, many customers will be ready to consider the option of upgrading their server memory and storage to deliver the better performance they need in the data centre.
With the current a weak outlook in the wider economy and business costs rising, IT budgets are under pressure. At the same time, organisations are having to deal with the increased demand for power, capacity and data storage that’s being driven by digital transformation, the adoption of hyperconverged infrastructures, hybrid working practices and the need to capture, store and analyse more data.
That’s putting more strain on data centre servers and storage resources. But while ripping out those older systems and replacing them with the latest and most powerful server and storage products is appealing in one respect, it will also incur significant cost.
Upgrade and save
This is why it’s a great time to put the idea of upgrading rather than replacing their current systems in front of customers. By doing that, according to memory and SSD specialist, Micron, they could achieve the same performance improvements, but at a huge reduction in spend.
Or, instead of recommending pre-configured servers, partners can purchase unpopulated servers and install Micron enterprise memory and SSDs themselves, giving the customer the same server, but at a different price.
Huge potential
The potential savings with either approach can be as much as 67% and it’s something that many more customers are willing to consider at the moment, said Murray Leitch, channel marketing manager at Micron.
You can use Micron memory and SSDs to give the customer the same feeling and results, without having to pay the price you’d have to pay for a brand new server
‘In the UK right now , costs are at a premium and budgets are probably at an all-time low. What we are trying to convey to partners and is that you don't need to persuade customers to buy new servers. You can use Micron memory and SSDs to give the customer the same feeling and results, without having to pay the price you’d have to pay for a brand new server.’
That also gives partners an opportunity to add their own value, generate services revenue, and build loyalty with customers, who may be able to use the budget they saved to fund other projects.
Happy customers
The result for the partner is a happy customer – one that has achieved the performance boost they needed but made a significant saving compared to what they would have spent buying brand new or fully populated servers. ‘The whole idea’, said Murray Leitch, ‘is to maximise your customer’s IT budget, and get the same effect from an upgrade as you would from buying new servers.’
There are a wide range of Micron DDR4 memory modules and SSDs to choose from and the TD SYNNEX Global Computing Components team is ready to help you select the right options for your customer’s particular needs.
Who are Micron?
Micron Technology is a world leader in memory and storage solutions. It is the recognised expert in DRAM and NAND technologies and a name the whole industry trusts. All the major PC and server vendors make use of Micron products to populate their systems.
Founded in Idaho more than 40 years ago, Micron has manufacturing and sales locations across the globe. It has around 48,000 employees and annual revenues of close to $28 billion. It is ranked at 190 on the Fortune 500.
Micron has pioneered many memory and storage technologies over the last four decades and is known for its commitment to quality and innovation. Only last year (2022), it announced industry’s first 232-layer DRAM, which delivers higher storage densities and speeds that will enable systems vendors to deliver performance improvements in server, desktop and mobile systems.
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