In a year of change in the Microsoft CSP space, Microsoft has launched the new Microsoft Cloud Partner Programme. It fundamentally changes the way in which partners are tracked, giving partners who wrap in value-added services as part of their customer value a significant advantage over partners who simply resell licences.
But what if you’re a Silver Partner today and you’ve only been selling licences and wrapping in user support? How do you ensure you meet the new requirements of the MCPP?
These changes are a huge challenge for partners with silver status today! Many partners are a long way from achieving all the points required to achieve any of the new Solutions Partner Designations and it's going to require an investment of time and resources over the coming months to score the required points across the three key areas in which Microsoft is now tracking their partners, so it’s time to act now and get ahead!
So, which are the three key areas to focus on?
- Customer Success
- Skilling
- Performance
How do you excel in each of these areas, and how can we at
TD SYNNEX support you?
For ‘Customer Success’ you need to look at maximising net new customer adds.
‘Skilling’ is fairly self-explanatory, so look at where you have skills today, which new Solutions Partner Designations you’re tracking towards or which you want to achieve, and check the required exam passes you need to get in order to score the points you need. Our TD SYNNEX Academy Team can certainly help you with Skilling!.
Finally, there's ‘Performance’ and this is a key area many partners can score points with existing customers. You can score points in the 'Performance' section by ensuring your customers utilise the Microsoft suite of products and services. The licence sale is only the first stage of the journey. User adoption of the services is the next stage. Many end customer have licences that include a wide range of Microsoft solutions but they only know about Outlook, Word and Excel, they don't know what other useful tools they have available to them with their licence.
Why not sign up now and join us on our future Microsoft Cloud Practice Builder Sessions
By providing user adoption services you can ensure product utilisation is increased, Microsoft will recognise this and award you points, which count towards the achievement of the new Solution Designations that form the new Microsoft Cloud Partner Programme.
And it's not all about net new customers! You can earn points towards your solutions designation by upselling services to your customers. The biggest opportunities right now are in Security and Unified Communications & Collaboration services (known as UC&C for short) or, as Microsoft now calls it, ‘Converged Communications’. It's the same thing!
By driving adoption of, or by upselling customers to utilise Microsoft Defender for Business, Microsoft Teams, Voice via Microsoft Phone System Standard, Direct Routing and Teams Room Systems, not only are you providing more value to your existing customers, you will be recognised for this as part the new Microsoft Cloud Partner Programme.
But what if you don't yet have the skills, knowledge, or experience to drive adoption of new tools and solutions within your customer base?
To help our partners meet this new market demand and add more value to their cloud propositions so they can achieve the new Microsoft Solution Designations, we at TD SYNNEX have developed a Microsoft Cloud Practice Builder Programme. It covers Microsoft Security, Hybrid Work and Unified Communications & Collaboration to help you take advantage of new market opportunities and achieve the new Solutions Partner Designations.
To take advantage new business opportunities and develop your services and customer value proposition, why not register now and join us on our future Microsoft Cloud Practice Builder Sessions?
