Google has significantly enhanced the appeal of its Workspace productivity suite by making key AI features available as standard and free of charge on all Business and Enterprise editions, giving partners an even more powerful proposition to take to their customers.
► Significant differentiator for Google Workspace
► Gemini will help users boost productivity and innovation
The announcement underlines Google’s belief that the transformative power of AI should be accessible to every business and every employee. Many Workspace customers have been using Google’s generative AI, Gemini, to boost productivity, creativity, and innovation, transforming how they work.
Previously a paid-for add-on, Gemini helps reduce the burden of mundane tasks, like taking notes during meetings and synthesizing long documents, bringing ideas to life and finding ways to problem solve. These capabilities will now be provided to business customers free, making the power of generative AI available to all users at an affordable price and helping them to drive higher levels of productivity. For partners, it will make taking Google Workspace to market an even more attractive proposition, said Paul Nicholas, senior manager – Google at TD SYNNEX.
‘This really changes the dynamic for partners. It means they can now go to market with Workspace as a fully gen-AI-enabled productivity and collaboration suite – without having to quote for and sell the benefits of purchasing the optional Gemini add-ons. That’s all included now, which significantly differentiates Workspace from the competition. With Gemini, Workspace is an even more attractive proposition for business customers who want to harness the power of AI to really enhance productivity, innovate, and gain a competitive edge.’
TD SYNNEX is ready to support partners on understanding the AI features that are now included with Workspace and how to position them with customers – and answer any questions on the changes. For further information, please make use of the link below to contact our specialist Google team.
