CHERRY picks TD SYNNEX to expand availability for accessories

Modern Workplace
Author: TD SYNNEX Newsflash Published: 11th April 2025

TD SYNNEX has been appointed as a distributor for CHERRY, the leading vendor of peripherals and desktop accessories, providing partners with access to the company’s keyboards and accessories.


► Full range of the leading brand products are now available to order

► Secure keyboards with built-in smart card readers and medical-grade products present new opportunities

► Opportunities in B2B, gaming, and healthcare markets


With immediate effect, the vendor’s comprehensive range of keyboards, mice, microphones, headsets and software are available to UK and Ireland partners from TD SYNNEX, allowing them to take advantage of its industry-leading availability and next-day delivery services, flexible credit and finance options, and focused business development support.

CHERRY picks TD SYNNEX to expand availability for accessories

In addition to driving sales in the SMB space, TD SYNNEX will be aiming to extend the reach of CHERRY’s secure keyboards – which have integrated smart card readers – and medical-grade products for use in healthcare, and to ensure retailers and webstores can maximise their opportunities in the PC gaming market with CHERRY’s popular range. It will support partners with rapid on-boarding to CHERRY’s partner programme and in ensuring that they can take full advantage of its benefits.

With its unrivalled stock-holding capability and highly efficient logistics, TD SYNNEX can support partners of all sizes and in all segments of the market. CHERRY in turn benefits from TD SYNNEX’s extensive reach, streamlined processes and programmes, and from TD SYNNEX’s experience in driving awareness and in recruiting, enabling, and supporting partners in taking products to market.

Rob Rumble, peripherals business manager TD SYNNEX, said: ‘CHERRY gives organisations and individuals the performance and reliability they need to maximise productivity at all times – in the workplace and at home. CHERRY is a well-established and trusted name in both the commercial and consumer markets and gives partners additional options to take to their customers, the potential to appeal to a wider market, and grow their sales.

‘We see particularly strong potential with CHERRY’s secure keyboards and it’s medical-grade offerings. We’ll also be making sure that our retailer and webstore customers serving the PC gaming market can take full advantage of our industry-leading stock holding and logistics capabilities to maximise their potential with CHERRY.’

For more information, please see InTouch or click below to contact the peripherals team at TD SYNNEX.

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