The new MacBook Neo combined everyday productivity. creative tasks and entertainment in a durable aluminium design – at a price point that makes it an ideal entry into the Mac line-up.
Designed to stand out from first glance
Start the conversation with what customers notice first: choice. This is the most colourful MacBook line-up yet, with four standout finishes – Silver, Blush, Citrus and Indigo – each paired with a colour-coordinated keyboard.
This creates simple, high-impact merchandising opportunities across storefronts and digital listings, while the rugged aluminium build reassures customers that MacBook Neo is ready to go wherever they do.
Everyday performance powered by Apple silicon
Powered by the A18 Pro chip, MacBook Neo delivers the smooth performance and built-for-AI capability users need for everyday tasks.
Whether a customer is editing family photos, powering through spreadsheets, using AI to summarise notes, or jumping into the latest Apple Arcade game, MacBook Neo keeps everything responsive.
With Apple silicon designed for efficient on-device AI, Apple Intelligence helps users write, express themselves and get things done – with privacy protections built-in at every step.2
All-day battery life and a brilliant display
With up to 16 hours of battery life*3, MacBook Neo powers through full workdays - whether you’re at the office, travelling or working remotely. With a brilliant 13-inch display*1, feast your eyes on the gorgeous Liquid Retina display and do your best work in pixel-perfect clarity. A 2408x1506 resolution, up to 500 nits of brightness and support for one billion colours provide vivid images and crisp text.
Built for modern collaboration
MacBook Neo is also purpose-built for modern collaboration. A 1080p FaceTime HD camera, dual-mic array and side-firing speakers with Spatial Audio help customers look and sound their best on calls. In macOS, everyday essentials like FaceTime4 and Messages run lightning fast, helping users stay connected without breaking focus.
Seamless continuity across Apple devices
For iPhone-first buyers, continuity is often the easiest choice.
Mac works seamlessly with other Apple devices. Customers can:
- Mirror their iPhone screen on Mac with iPhone Mirroring5
- Copy on iPhone and paste on Mac
- Send and receive texts from Messages on Mac
- Answer FaceTime calls directly from their notebook4
Built-in antivirus protection, FileVault encryption, Find My and free software updates round out a story that resonates with consumers and small businesses alike.
Why MacBook Neo resonates with customers
- Surprisingly accessible: making it an easy recommendation for first-time Mac buyers and value-focused refreshes.
- Lifestyle-led design: it comes in four colours and a durable, aluminium enclosure that stands up to daily carry
- Reliable everyday performance: A18 Pro chip for productivity, creativity and entertainment – plus built-in-AI capability with Apple Intelligence2
- Confidence sellers can attach to: up to 16 hours of battery life3 and a brilliant 13-inch Liquid Retina display1 support premium accessory, protection and service conversations.
- A strong ecosystem: iPhone Mirroring and Apple device continuity can be the differentiator that wins the deal.5
Ready to start the conversation?
Position Macbook Neo as the colourful, easy entry in the Mac ecosystem – and give customers a Mac they’ll love from day one.
- Screen size is measured diagonally. The display on the 13-inch MacBook Neo has rounded corners at the top. When measured as a standard rectangular shape, the screen is 13.0 inches diagonally (actual viewable area is less).
- Apple Intelligence is available in beta; some features may not be available in all regions or languages (see support.apple.com/en-gb/121115).
- Testing conducted by Apple in January 2026 using pre‑production MacBook Neo systems with Apple A18 Pro, 6-core CPU, 5-core GPU, 8GB of unified memory and 256GB SSD. Wireless web battery life tested by browsing 25 popular websites while connected to Wi‑Fi. Video streaming battery life tested with 1080p content in Safari while connected to Wi-Fi. All systems tested with display brightness set to 8 clicks from bottom. Battery life varies by use and configuration. See apple.com/uk/batteries for more information.
- FaceTime calling requires FaceTime enabled devices for caller and recipient and a Wi Fi connection.
- iPhone Mirroring availability varies by Mac model and requires the same Apple Account with two factor authentication and Bluetooth/Wi Fi enabled; some iPhone features aren’t compatible. Power adapters: MacBook Neo includes a USB C charging cable but no power adapter; a USB C/USB PD source providing 20W or higher is required, and Apple recommends the Apple 20W USB C Power Adapter.
